Reinventing the Meet and Greet
If you could personally meet every voter, you would win, hands down. But since you can’t, you have to make tradeoffs.
Person-to-person contact produces the highest response of any campaign activity, by far. That’s why going door-to-door is so important. But it’s obviously the most time-consuming.
ContactDrive in Action: Marketing Automation
ContactDrive is now more than ever a platform to unify, leverage, augment, and connect with your contacts. But how does it work? Check out this step-by-step example.
There’s one key to fundraising in a downturn, and you either have it or you don’t
As the 2024 cycle picks up, whether campaigns will be fundraising in a recession, or just a downturn, it’s going to be tough sledding ahead. There’s one key element to a successful fundraising effort that will make or break campaigns in a tough economy.